Cherish French, SPHR, SHRM-SCP, CHRS

Cherish is the Senior Employee Benefits Consultant at New Aspect Financial Services, bringing over 20 years of expertise in employee benefits design, underwriting, negotiation, and management. She provides strategic guidance in benefit plan design, compliance, workers’ compensation, recruitment, and EEO and HRIS reporting, ensuring clients receive tailored and effective solutions. 

Before joining New Aspect Financial Services, Cherish spent 11 years at Living Benefits, Inc., managing group and individual health benefits as well as group retirement plans. Her extensive career includes key roles in employee benefits and client service, with experience at CIGNA Healthcare, where she served as a customer service representative, HIPAA administrator, and appeals processor—reinforcing her deep commitment to client advocacy and healthcare benefits management. She has also held roles with Omega World Travel, Jefferson Davis Reconstructive, Plastic, and Cosmetic Surgery, and Phoebe Putney Memorial Hospital, further enhancing her expertise in benefits administration and human resources. 

Cherish holds insurance licenses in Georgia, Virginia, California, and Michigan and is certified as a Senior Professional in Human Resources (SPHR) and a SHRM Senior Certified Professional (SHRM-SCP). Additionally, she is a certified Cyber Security Analyst, underscoring her dedication to staying ahead in an evolving industry. 

Together with her husband, Jeremy, Cherish has raised four children and now enjoys spending

time with their two grandchildren and beloved bulldogs, Adelaide and Jade. Passionate about travel and lifelong learning, she is dedicated to delivering personalized, insightful service to her clients at New Aspect Financial Services.